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One day while on a run, I happened to catch a glimpse of myself in a car mirror looking like the biggest toolbag you can imagine, and I passed out. After being revived by mouth-to-mouth resuscitation by my now partner at goodr, we vowed to never let that happen again.

In the words of Tyler Durden “Its only after we’ve lost everything that we’re free to do anything”. I’ve seen rockbottom…never again.

Before goodr

No Swag

Marathon Shirt
Nike Sunglasses
1990’s Tennis Hat

After goodr

Runner Swag

Party Tank
Neon Wayfarers
Headband

We started goodr to destroy the boundary between working out and having fun, between the utilitarian and the fashionable. Certain brands may inspire people who want to compete, but we want to inspire people who want to love life. We fucking love running, love telling stories, and love looking good! We’re here to create fun, stylish, unique digital content and products.

We love having runner swag! Running is fun and the gear should be too.  Have you ever been around a group of normal runners?  Pay attention…the majority of them are not wearing lame performance sunglasses…they’re wearing fun, bright, cheap wayfarers.  We want to create a brand for the tribe of active people out there who are sick of lame, expensive gear and long for stylish, affordable gear.
If you answer YES! to any of the following, we want you to be part of goodr:
  • Do you love running?
  • Do you love people?
  • Do you love telling stories?
  • Do you love hearing stories?
  • Do you love dogs?
  • Do you love beer?
  • Do you love having runner swag?
Our brand is built on these four pillars:
  1. Work hard, play hard.
  2. Don’t take life too seriously.
  3. Ever tried, ever failed. No matter. Try again. Fail Again. Fail Better.
  4. Have fun!
Our mission is to ignite and unite the spirits of active people. When you look good, you play gooder.
These are goodr’s founders playing grab ass during the San Francisco Marathon.
We’re on the lookout for people with runner swag to be part of goodr. Do you want to contribute? Are you a writer, photographer, videographer, designer, and/or baller? Click here to drop us a line…let’s work together!